App Archives - Page 18 of 23 - Event Marketer
Nissan Tracks Test-Driving Journalists with GPS
“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international journalists loose on the streets of Southern California in Nissans as part of its one-month media blitz. Luckily, nothing did go wrong,...
Google Woos the C-Suite with Think Series Tech
For many brands, event technology is part of the experience. But for others the event technology is the experience. Google’s Think Events are a series of such event technology experiences designed to engage and inspire senior executives and cmos from Google’s biggest client companies. The goal at this year’s event was to show customers the...
New York Times Transforms Pages into Digital Portraits
The New York Times Word Cloud Portrait leveraged the newspaper’s strongest assets—its articles and content—and immersed consumers at CES in a digital photo experience that transformed their faces into images made up of words pulled from The Times’ article database. As the portraits were created, large-scale mosaics appeared on a big screen, attracting attention and...
Google Think Series Offers Customized Experiences
Is it possible to deliver a personalized event experience to each and every one of your attendees? For its 2014 Think Event series, Google did just that with a customized event experience that amplified on-stage programming and entertained clients in a uniquely Google way. Using a series of custom-built experiential solutions, every attendee was taken...