App Archives - Page 14 of 23 - Event Marketer
Kiddie Academy Drives Enrollment with a Live Storytime App
Childcare franchise Kiddie Academy last summer traded in its old school direct mail campaigns for a series of live activations that leveraged technology to drive enrollment. At its Storytime LIVE! events, Kiddie Academies hosted children’s story times where the lead character from each story made an appearance. A customized application enabled franchisees to track and...
Red Hat’s App Has Attendees Earning Points for Participation
Custom apps have been replacing paper conference schedules for a while now. But new to the scene are event apps that bring the worlds of show content, geolocation, social media and traffic generation strategies together all in the palm of the attendees’ hand. Technology provider Red Hat last summer used a QuickMobile-based technology to provide...
SELF Gamifies its Longstanding Workout in the Park Program
It seems that everyone and their dog has an app these days. (Seriously, Google “dog apps” and see what we mean.) But few brands have an app that delivers on multiple marketing objectives, across multiple channels, at once while still being fun and, most importantly, addictive for its customers. SELF magazine delivered on all fronts...
Morgan Stanley Leverages Pre-Loaded Event iPads
Morgan Stanley’s Academy of Investment Excellence program was on the road from March to November this year, bringing its custom iPad interactive experience to hundreds of its top-producing financial advisors all over the country. The Academy is a unique opportunity for advisors to gain insights from leading experts in geo-politics, macro-economics, investment strategy, academia and...