App Archives - Page 13 of 23 - Event Marketer
CiscoLive! Harnesses Powerful Back Channel Chatter
Cisco’s annual user event has always been a hotbed of back channel chatter during the show but like many events, it seemed to lose steam after the show was over. So this year Cisco put an integrated social media plan in place that was designed to harness the power of all its online channels to...
Bud Light Partnership Puts Music Fans First
Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first” in the music event space. Live streaming of the music events brought the excitement to...
McDonald’s App Brings the Supply Chain into Focus
McDonald’s Marketplace presented information about quality assurance in the company’s supply chain via an iPad app in a “Farmer’s Market” exhibit area at the 2012 Worldwide Convention. Content included videos, photos, diagrams and graphics highlighting supply chain initiatives. Brand ambassadors equipped with iPads facilitated personal discussions. The McDonald’s Place and Promotion introduced social media and...
Adobe MAX Creativity Conference Wows Attendees
Adobe MAX took it, well, to the max—establishing Adobe as a thought leader in all manner of creative endeavor and connecting with the community on a human level. Besides all that, it increased the online audience for added visibility of important products and services. User-generated content, or in this case, artist-generated content, brought Adobe’s people...