App Archives - Page 11 of 23 - Event Marketer
Astellas Meeting App Provides an Audit Trail of Engagement
Communication is the name of the game when it comes to navigating large healthcare congresses. With that in mind, Astellas Pharmaceuticals set out to create an internal communication platform to improve meeting management and event delivery. With the lofty goal of unveiling an app that would be operational in less than two months for Astellas’...
South by Southwest App Leverages 1,000 Venue-Wide Beacons
If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...
Nationwide Teaches Safe Driving in a High-Tech Mobile Experience
As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries. Through its Make Safe Happen mobile marketing...
Industrial Week Builds an Exhibitor Directory Tool
Expo Match was created for the Industrial Week conference last September as a vehicle to boost exhibitor-visitor interaction before, during and after the trade show. The new tool contains a unique matchmaking engine that uses a specific algorithm to match the contents of the trade show’s online exhibitor directory with specific visitor needs generated by...