2019 Archives - Page 9 of 37 - Event Marketer
Audi ‘Defies Expectations’ with a Pop-up Culinary Series
Aiming to position its redesigned Q3 SUV as a vehicle that defies expectations, Audi held fine dining events in Minneapolis, Nashville, Pittsburgh and Seattle, hosting more than 1,000 guests for dinners prepared by renowned female chefs. Audi took over venues ranging from former restaurant spaces to a neighborhood grocery store, and then collaborated with local...
SentinelOne Packs in Engagement within a Modest Footprint
The cybersecurity platform provider needed a memorable booth in a comparatively small (30-by-30) package. Its sleekly designed environment featured a technologically artful center structure shaped like a tree, but with undulating LED “branches” that reached up to the booth header. The color-changing lights were not only reflected by the booth’s high-gloss finishes, but were also...
Ranch Hand’s Sledgehammer Makes an Impact—Literally
How do you hype a product that, well, doesn’t do much unless it’s attached to the front of a pickup truck? Ranch Hand’s attention-grabbing SEMA display for its heavy-duty steel bumper grille featured a 200-pound steel sledgehammer that, once each hour, crashed full speed into said grille, showing that the product could take a hit....
Arm Creates a Futuristic Owned Space at TechCon
The computer technologies designer hosts more than 3,500 guests at its annual developer conference. For its own footprint at the 2019 event, the company wanted a futuristic space that would invite developers to think about limitless possibilities. The pièce de résistance was a 20-foot-by-40-foot LED screen suspended overhead—flanked on either side by backlit tension fabric...