2019 Archives - Page 3 of 37 - Event Marketer
Westfield’s Theatrical Holiday Market Charms Consumers, Benefits Retailers
You know the mall Santa you grew up visiting? Times have changed. Westfield’s Holiday Market program activated at its Westfield Century City property (and others) not only offered an immersive village footprint with multisensory elements at every turn, it housed a strategic revenue model benefitting the property, retailers and advertisers, alike during a crucial season...
Facebook’s Products Come to Life Via Interactive Demos and Purposeful Design
Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate...
GitHub’s Hyper-personalized ‘Unconference’ Blends Tech and Interactive Art
GitHub is a pioneer in the “unconference” space. For the last five years, the software development platform has hosted developers, executives and industry leaders at GitHub Universe, a wonderland of learning, networking and sensory experiences that combine technology and art. In fact, the event’s creative brief describes the approach as “Burning Man meets TED.” The...
Starbucks Replicates Iconic Brand Environments to Motivate Store Leadership
The Starbucks Leadership Experience is attended by 12,000 store, district and regional managers across the U.S. and Canada. They’re responsible for inspiring and managing the experience for millions of patrons of Starbucks stores. So engaging them in a three-day internal event designed to immerse them in corporate strategy and help them deepen their understanding of...