2019 Archives - Page 11 of 37 - Event Marketer
Land Shark Cruises Key West with a Hot Tub on Wheels
If merely cruising around Key West doesn’t sound mellow enough for you, meet the LandShark Hot Tub. To tout LandShark as the world’s most laid-back beer, Anheuser-Busch commissioned a drivable, nine-foot-wide hot tub to transport easygoing guests up and down Duval Street (and, later, around other cities). The vehicle might have looked simple, but cool...
Deux Reines Drives Sales with a Stylish, Shoppable Mobile Tour
Online fashion brand Deux Reines wanted to hit the road to connect with shoppers in as stylish a way as possible and a customized Airstream was the obvious choice. The interior was redesigned to include clothing and accessory displays, lounge space, and two dressing rooms that doubled as photo booths. Custom-designed display fixtures included high-end...
The Glenlivet Serves up Unexpected Sampling in a Purple Oasis
With a new product to promote—a 14-year-old single-malt Scotch finished in cognac casks—The Glenlivet introduced a fully decked out Airstream that was a tasting experience-slash-showroom-slash-customization station and called it The Glenlivet Drop Shop. Because the new drink is aimed at a different audience from the traditional single-malt crowd, the environment’s look was intended to break...
Pernod Ricard Reimagines the Malibu Rum Beach House
The Malibu Rum Beach House has been a part of the brand’s marketing attack for summer festivals since 2015. But for 2019, the brand fully refreshed the build with its signature banana leaf wallpaper, a fresh neon color palette, a new Malibu Beach Bar (which allowed for more nimble implementation at certain events) and myriad...