2015 Archives - Page 10 of 31 - Event Marketer

December 16, 2015

Astellas Meeting App Provides an Audit Trail of Engagement

Communication is the name of the game when it comes to navigating large healthcare congresses. With that in mind, Astellas Pharmaceuticals set out to create an internal communication platform to improve meeting management and event delivery. With the lofty goal of unveiling an app that would be operational in less than two months for Astellas’...

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December 16, 2015

Chaco Footwear’s Shoe App Draws Up 2D Custom Previews

Music festivalgoers are bound to rock out, socialize and snap photos, but they’re not likely to spend precious festival time trying on a pair of shoes. To jump this hurdle, Chaco Footwear set out on a 12-week, cross-country road trip dubbed “Fit For Adventure.” The campaign offered an augmented reality footwear experience that enabled consumers...

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December 16, 2015

South by Southwest App Leverages 1,000 Venue-Wide Beacons

If you’ve ever been to the South by Southwest Interactive, Film and Music Festival, you know that navigating its 6,000 official events amid tens of thousands of attendees can create an overwhelming FOMO effect. To make the massive event feel smaller and more communal, organizers leveraged the event’s proprietary app, the SXSW GO Mobile Guide,...

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December 16, 2015

Acura Puts Consumers Behind the Wheel with AR

Entering its fourth year as presenting sponsor of the Sundance Film Festival, Acura wanted to extend the impact of its sponsorship both on-site and to the world at large. The brand aimed to establish an emotional connection with the innovative thought leaders and enlightened fans of independent film that attend the event while maintaining the...

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December 16, 2015

Nationwide Teaches Safe Driving in a High-Tech Mobile Experience

As a well-established insurance company, Nationwide has worked to maintain its message over the years to protect what matters most to consumers. With that charge in mind, the brand set out to bring awareness to the number one cause of death among children in the United States—accidental injuries. Through its Make Safe Happen mobile marketing...

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