Year: 2012

Custom apps have been replacing paper conference schedules for a while now. But new to the scene are event apps that bring the worlds of show content, geolocation, social media and traffic generation strategies together all in the palm of the attendees’ hand. Technology provider Red Hat last summer used a QuickMobile-based technology to provide […]

It seems that everyone and their dog has an app these days. (Seriously, Google “dog apps” and see what we mean.) But few brands have an app that delivers on multiple marketing objectives, across multiple channels, at once while still being fun and, most importantly, addictive for its customers. SELF magazine delivered on all fronts […]

Hollywood is getting in on experiential like nobody’s business as movie studios discover the value of live experiences that bring their entertainment franchises to life. Last March, Warner Bros. joined the trend when it transformed its “Harry Potter” trilogy into a 150,000-square-foot self-guided, three-hour tour that gave consumers in London a behind-the-scenes look at all […]

Sporting events have long been fertile environments for brands that want to connect with passionate fans. But many of the activations have started to look the same. Toss a ball here. Spin a wheel there. And then, badabing, badaboom! Everyone goes home with a t-shirt. Honda last summer decided that it wanted more from its […]

Event marketers have joined the ranks of the smartphone obsessed, unlocking the business potential of the ubiquitous handheld through programs that trade fun incentives for consumer data. But few have mastered the art of using smartphones in conjunction with events to tackle multiple marketing objectives at once. Until now. The industry standard smartphone strategy got […]