Year: 2012

Looking to make an impression in a venue with a little more inherent style than the convention centers that host auto shows, Fiat decided to take its 500 Cabriolet to the streets of SoHo. The automaker hoped to connect with influential lifestyle journalists, artists, fashion designers, musicians and other trendsetters in New York City’s creative […]

To build buzz leading up to a New York City fashion show that would highlight its holiday styles, apparel retailer Express set up a catwalk in the middle of Times Square, letting consumers strut their stuff and have their photos taken—just like supermodels. The event broke the Guinness World Book Record for the largest number of […]