Year: 2012

As a sponsor of Lady Gaga’s Monster Ball concert tour, Virgin Mobile integrated its phone service, a charitable overlay and the pop icon herself into a multi-tiered program that offered unique engagement experiences for fans and “little monsters” alike. On stage during her shows, Lady Gaga dialed a Virgin Mobile-branded handset and had a conversation […]

Music fans were wowed several years ago when Virgin Mobile announced that its annual music festival at Columbia, MD’s, Merriweather Post Pavilion would be free to the public. FreeFest continued to thrive, and it continued to offer up A-list bands each summer. A few years later, Virgin Mobile banked on that brand equity to create […]

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement […]

Coke’s 125th Anniversary Concert was more than a traditional birthday celebration. It was an engaging experience that thanked the people, places and partners that had contributed to the company’s success—and it was big, memorable and environmentally friendly. Themed “Celebrating You,” the event was a family fest in Atlanta’s Centennial Olympic Park with games, face painting, […]

Adobe used its annual user conference, Adobe Max, as the platform for launching a major move into the cloud—a huge shift for its core business model. To communicate the importance of the strategy, Adobe needed to present its narrative in a way that demonstrated how the “dance” between art and technology can yield results when Adobe […]