2012 Archives - Page 7 of 25 - Event Marketer
CES Attendees Help Intel Build an Interactive Ecosystem
With the theme “Connect to Life,” Intel’s booth at CES 2012 in Las Vegas featured a giant ecosystem of animated creatures whose interactions reflected the digital world in which Intel operates. But here’s the cool thing: this wondrous visual metaphor was created by the attendees themselves. The experience began at input stations where cameras scanned...
Glowing Visuals Bring Facebook Connections to Life
Facebook is all about connections, a theme that literally came to life via the Connections Experience during Facebook’s F8 developers conference in September 2011 at the Design Center in San Francisco. Using multiple overhead projectors that mapped visuals to the floor and an array of 3D cameras, the interactive Connections installation brought online social networking...
USA Swimming Dives into an RFID-Based Fan Engagement
FISH Technologies’ RFID-enabled social media tool enabled fans this summer to explore the USA Swimming Aqua Zone experience outside the U.S. Olympic swimming trials at the CenturyLink Center in Omaha, NE, like never before. Aqua Zone offered fans the chance to get autographs and pictures taken with Olympic swimming champions, compete in a Michael Phelps...
Sprint Nextel Activates a Social Q&A for NASCAR
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of...