DB Event Wire July 2017
8 Jaw-Dropping Experiential Adventure Travel Hotspots Does waking up next to a boulder, making coffee over an open fire and nailing a 5.13 climb sound like “a pretty chill morning?” Is your surfboard always in your car in case the last sales call of the day takes you close to the shore? Do customs...
How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through...
Photo Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper...
Tips for Working with Celebrity Chefs in Events
In the consumer activation space, partnerships with celebrity chefs can not only help generate buzz for events, they can use their “expert” status to legitimize marketing messages.