DB Event Wire October 2017
Acme: Pioneering The New Age of Mall Tours The History of the Mall Tour Marketing Campaign Contrary to popular belief, Mall Tours have not been around forever. In fact, there was a time where the only kiosks you would see at malls, where the little stands selling useless knick-knacks. It wasn’t until the rise of experiential...EM Careers_101317
Event Careers FeaturedJobs Senior Art Director – Experiential Marketing IMG Live – Norcross, GA Director of Business Development Grass Roots Meetings & Events – New York, NY Manager, Genesis Experiential Marketing Hyundai Motor America – Fountain Valley, CA Lead Associate, Event Logistics United Way Worldwide – Alexandria, VA Social Media Strategist Michigan Medicine – Ann...
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation Association (NPCA), but this year, for the first time, it took its message to the streets—literally. On Sept. 15, the brand activated miniature “parklets” in metered parking spaces in Boise, Portland, Seattle and San Francisco. The activations aligned with National...EM Buzz 10.12.17
Your Bi-Weekly Feed of All Things Experiential 10.12.17 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication Fuso's Launch Event Drives a 'Positive' Message Typical automotive launches take...