Budweiser Courts Soccer Fans with a Culture-Forward World Cup Final Viewing Event
As the global beer sponsor of the FIFA World Cup, Budweiser wanted to celebrate with soccer fans—some of the most passionate in the globe—in its own backyard. The result was a 750-person Budweiser LIVE World Cup final viewing event in Manhattan’s Chelsea neighborhood on July 15 that featured soccer influencers and athletes, New York City...
Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open
American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century. And yet somehow, year after year, the brand continues to produce activations that delight—and comfortably cool off—consumers throughout the event’s two-week run. Its secret? Creating a program with a sound, strategic foundation informed by the latest trends...
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Event Careers FeaturedJobs Tradeshow Manager ServiceTitan – Los Angeles, CA Business Development/Sales AOO Events, Inc. – Los Angeles, CA Sr Event Producer/ Coordinator Angel City Designs – Los Angeles, Chatsworth Director of Special Events Operations Lacy Maxwell Experiential – Benicia, CA Account Manager Elevate Staffing – Glendale, CA Program Manager Aardvark Event Logistics – Conshohocken,...EM Buzz 9.27.18 RB NEW
Your Bi-Weekly Feed of All Things Experiential 09.27.18 B-TO-B EVENTS B-TO-C EVENTS EVENT TECHNOLOGY PHOTOS/VIDEOS SUPERBOOK SUBSCRIBE Editor Kait Shea Advertising inquiries Jeff Fortmann Chip Berry 761 Main Avenue, 2nd Floor Norwalk, CT 06851 Tel: 203•854•6730 Fax: 203•854•6735 Privacy policy An Access Intelligence Publication National Geographic 'Recruits' Young Explorers To celebrate the launch of its...