June 11, 2025
On the B-to-B Dream Team Panel at the Experiential Marketing Summit, honoree Joost Bijsterveld, who directs global customer experiences at Philips, talked about his team's focus on choreographing the attendee journey, inspired by the book, "The Power of Moments." With the opening of the 2025 World Expo in Osaka, Japan, an experience design global spectacle...
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