The 2022 It List: Recognizing the Top 100 Event Agencies
Our annual special report on the Top 100 agencies serving the event marketing industry Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to. That led our editors...
EM Buzz – 9/22/2022
09.22.22 Suddenly, the holidays are around the corner—and so are mounds of unused gifts. So Givsly has revived its "Season Without Swag" sustainability campaign to inspire brands and agencies to opt-out of material gifts from partners, and choose a nonprofit donation. Par for the Course: Hilton Plants a Hotel Suite on the Green On a...
How Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green...
10 Event Sustainability Ideas to Implement Right Now
We tend to think of event sustainability in terms of large, sweeping efforts that require big budgets and run the risk of disrupting the attendee experience. But there are smaller eco-friendly tweaks to be made that have the potential to add up to big change—all while upholding, or even enhancing, the experience. And the growing...