January 30, 2023

Canon Partners with M. Night Shyamalan for a ‘Knock at the Cabin’ Booth at CES

Movie magic permeated every corner of Canon U.S.A.’s exhibit at CES 2023, Jan. 5-8. The digital imaging solutions brand partnered with filmmaker M. Night Shyamalan on four interactive experiences that transported attendees into the story of his upcoming thriller, “Knock at the Cabin.” Canon connected participants to characters from the film (in theaters Feb. 3)...

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January 30, 2023

HBO’s In-world Immersion for ‘The Last of Us’ Wows Superfans

Generating interest in a series that has a built-in superfan base who is intimately familiar with the content ahead of time may seem like a marketer’s dream, but the intense scrutiny and pervasive demands to maintain “canon” usher in a unique set of challenges. Such was the case with HBO’s new post-apocalyptic series, “The Last...

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January 30, 2023

HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’

HBO’s new post-apocalyptic series “The Last of Us,” based on a 2013 video game of the same name, raked in 10 million viewers in two days across linear and HBO Max, making it the second biggest premiere on the network in a decade. But the marketing strategy started long before the show’s Jan. 14 debut....

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January 24, 2023

EM Buzz – 1/26/2023

01.26.23 Ever heard of an Urban Oracle? How about a storm spa? Brands are experimenting with technology-driven experiences in new and imaginative ways. So we rounded up five impactful examples to get the juices flowing. Reddit’s Digital Crystal Ball Holds the Answers at CES 2023 Reddit has a treasure trove of community data that helped...

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