Nickelodeon Gets 1.7 Million Kids off the Couch
One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources...
New Balance Uses Urban Race to Build Store Traffic
To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the...
Skinny Cow Helps Women Find the ‘Perfect Cup’
To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product, Skinny Cow built a one-of-a-kind event series centered around helping women find the perfect cup of ice cream and their perfect bra...
NBC News Experience Shines a Spotlight on Education
NBC joined the discussion about how to improve the U.S. education system with a new program it dubbed NBC News Education Nation. The centerpiece of the program was the EN Experience, a 2,500-square-foot interactive gallery open daily in high-traffic locations that was also a base for local broadcast coverage. The experience, aimed at the general...