DiGiorno Delivers with a Microwave Kitchen on Wheels
In a deliciously ironic event marketing moment, DiGiorno—the brand whose TV ads crow “It’s not delivery!”—took its microwave pizzas out of the freezer to deliver samples to hungry consumers. To build just the right vehicle for the job, DiGiorno converted a box truck into a microwave kitchen-on-wheels. The exterior of the truck was clad with...
AT&T Tackles College Football with Video Mash-Ups
College football fans are generally pretty passionate about their favorite teams. With a 14-school portfolio to leverage, AT&T’s missions were to use that passion to create a point of difference from other telecoms, drive purchase intent and sales and build an association in fans’ minds between the Cingular brand—which was about to be absorbed—and AT&T....
Tide Aids Katrina Victims with Mobile Laundromat
Americans’ understanding of the devastation caused by Hurricane Katrina was still setting in last September when businesses from across the nation began pitching in for the recovery. A range of marketers made their own unique contributions, calling on the manpower, vehicles and event know-how it took to—in some small way—help Gulf Coast residents reclaim their...
New Balance’s Bright Dome Turns Heads at X Games
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...