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Experiential Drive-thrus in the Age of COVID-19
Drive-thrus have served as a lifeline for experiential programming in the COVID-19 era. Check out one of the largest programs from the past year, complete with a red carpet of sponsors including Nissan, that took place at Chicago’s Soldier Field.
Video Tour: Schitt’s Creek Pops up in L.A. and New York City
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles and in New York City the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans.
Go Inside Bare Snacks’ Pop-up Apple Orchard for SoCal Families
Consumers in Southern California don’t typically get to experience fall foliage and the fun that goes along with it, like jumping into piles of raked leaves and apple picking in orchards. So, to bring a bit of fall to SoCal families while promoting its apple chips to health-conscious consumers, Bare Snacks activated a beachside apple...
Inside the adidas Originals Ozweego Release Experience
To prove to consumers that its styles have always been ahead of their time, adidas activated a futuristic bodega pop-up that transported media, influencers and consumers to the year 2048. Read on here.