Featured

LG Electronics USA in September hosted the Art of the Pixel Gala, the kind of event most of us get to experience maybe once a year—which is just the level of expectation the brand wanted to set. The gala launched a new LG TV and it brought together celebrities, press, executives, clients and student-finalists from […]

Since its release, Oculus Rift has thrilled gamers and inspired marketers to redefine the “immersive” consumer experience. Some are pioneering fresh territory. This season, Bosch Automotive Aftermarket U.S., manager of supply logistics and sales of automotive spare parts, is applying virtual reality to b-to-b events. The 25-week Bosch Xperience Mobile Tour is taking automotive parts wholesalers, […]

Six Flags amusement parks host Halloween Fright Fest events every year at select parks, but this year, attendees at four of the parks will find relief for their queasy stomachs thanks to Pepto-Bismol’s Peptocoptor, a miniature cargo drone that drops product samples on needy consumers. The signature pink chopper began dropping samples at its first […]

Dutch company G3 Festivals in September officially launched an exclusive lodging service in the U.S. at the EDM festival TomorrowWorld, Atlanta. The luxury tents have hardwood decks, wooden camp beds, fluffy pillows, a table and chairs as well as lighting and a cubby for valuables. Located next to a 24-hour reception, bar and restaurant, lounge […]

To show its commitment to the environment, TD Bank in October created pop-up art galleries at three New York City landmarks and turned the majority of its storefronts across the city into mini art galleries featuring tree-themed artwork. The bank commissioned 10 New York City-affiliated artists to create the paintings, photographs and a sculpture for […]