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Warrior Sports, a hockey brand in the New Balance Athletic Shoe portfolio, conducted its first-ever retail tour at the end of the summer, targeting 29 retail locations with a faux hockey rink and hockey stick demo activation. The tour, which traveled in a wrapped sprinter van, kicked off July 30 in Detroit, MI, and wrapped […]

To get a better sense of what’s shaking in the sports sponsorship landscape, Event Marketer visited the one-day AVIDsummit on Oct. 23 at the Harvard Club in New York City, a venue so hallowed, even the mahogany on the walls was impressed with itself. The plan for the new event from creator SponsorHub was to […]

Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers, hosted by Joe English, Event Futurist. Check it out and then check back soon for more… All Access.  

Two weeks ago, EM spent a day at Dreamforce 2014, the mammoth software conference hosted by salesforce.com in San Francisco from Oct. 13 to 16. It was a day of education and exploration, clouds and crowds for the 140,000 attendees. Following are just a few of the highlights… in pictures.   Read our complete report […]

Vampire culture is leaving its mark on TV and in movies, but FX’s series “The Strain” takes fang fiction to a whole new level. Based on the novel by Guillermo del Toro, the plot follows the spread of an evil and ancient strain of vampirism, and the war waging to fight it. To promote the […]