B-to-C Events
I Love NY Mobile Tour Elevates the Travel Guide Experience
Empire State Development, New York State’s chief economic development agency, on June 3 launched the I Love NY mobile tour, a program designed to educate New York residents (chiefly) about all the destinations located right within their state. Housed in an eight-foot by 16-foot foldout trailer pulled by an SUV, the activation is targeting festivals...
Budweiser Crafts a Country Music Festival Strategy on Authenticity
Budweiser this summer is serving up cold beers and a little local flavor with Budweiser Country Club, a two-level barn experience activating at four country music festivals. The program, which marks a significant expansion of Budweiser’s investment in country music, kicked off at Stagecoach Festival in Indio, CA, April 29-May 1. The open-air build out,...
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards...
How Firestone’s Fan Experience Drives Excitement Among INDYCAR Race Enthusiasts
Firestone, the official tire of INDYCAR, over Memorial Day weekend celebrated the 100th running of the Indianapolis 500 with VIP hospitality, a Race Mario social media-based sweepstakes and the Firestone & INDYCAR Fan Experience that included a digital tire interactive, an airbrushed tattoo station, a race tire bag toss and a racing simulator. It was...