B-to-C Events
Ghirardelli Elevates the S’mores Moment on its first Experiential Tour
Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program...
Q&A: How Cadillac is Launching its LYRIQ EV with a 360-degree Traveling Theater
To support the release of its first fully all-electric vehicle, the LYRIQ, later this year, Cadillac is building a story around the future of luxury with an immersive experiential installation traveling to iconic sporting properties and industry events. Dubbed The ELECTRIQ Theater, the unit is a tall cubed structure with LED surfaces inside and out,...
How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness
Winters in Canada are not for the faint of heart, so it’s no surprise that Canadians cherish the summer months. With that insight in mind, Truly Hard Seltzer signed on as a sponsor of Union Summer, a free annual market in downtown Toronto featuring top food vendors, musicians, film screenings and other live performances from...
Pride Month Roundup: Seven Experiences That Celebrated and Supported the LGBTQ+ Community
This year’s Pride Month (June) marked the return of many live event campaigns designed to celebrate and advocate for the LGBTQ+ community after two quiet Pride seasons triggered by the pandemic. Timed to the anniversary of the Stonewall Riots in New York City, which catalyzed the modern gay rights movement, Pride Month serves as a...