B-to-B Events
Virtual Events: How Event Marketers are Overcoming Eight Pain Points
During the first few months of the pandemic, most event marketers were in panic mode, picking up content from canceled in-person events and dropping it into virtual platforms. Their No. 1 concern? They just wanted the technology to work. But as time has marched on, the conversation is evolving and turning back to what experiential...
The 2020 Brand X Challenge: Shaping the Next Generation of Event Marketers
In an effort to raise awareness for the experiential industry as a potential career path for college students, Event Marketer, MAS and Sephora teamed up for the 2020 Brand X Challenge experience design competition.
The 2020 It List: Recognizing the Top 100 Event Agencies
Our Annual Showcase of the Industry’s Best Partners Leave it to a pandemic to give the unicorn qualities so many experiential marketing partners possess some extra sparkle. The kinds of skills that enable an agency to pivot a client’s mega-conference to virtual in a matter of weeks. Assist a city on the construction of a...
Lessons from Ford’s F-150 Reveal: ‘If You Can Get it Done Today, Then Get it Done Today’
The coronavirus has forced some industries to come to a halt, but within the automotive space, in particular, brands have found innovative ways to shift their campaign strategies to keep the momentum going. This rings especially true for Ford and its F-Series, which produces a larger business than the revenues of the NFL, NHL, MLB...