B-to-B Events
100 Case Studies: Full Coverage of the 2023 Ex Awards
Event marketers landed on the other side of the pandemic poised for a renaissance when economic hurdles began threatening to rain on the industry’s parade. Purse strings may have been cinched as a consequence, but as always, brands and agencies pulled through in brilliant form—and the campaigns honored in the 21st annual Ex Awards are...
Three Ways Paramount+ Modernized its FYC Event for Emmy Voters—and Fans
When Paramount+ merged with Showtime earlier this year, it already had a sea of content in its repertoire, but the union of the entertainment brands created a whole ocean of it.
Monthly Pulse Survey Results: Mental Health in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in May focused on mental health in recognition of Mental Health Awareness Month.
Event Marketer Monthly Pulse Surveys
Each month, we’re posing quick questions to the Event Marketer community on a trend or topic that everyone’s talking about to get a snapshot of the state of the industry and how marketers are navigating everything from sustainability to artificial intelligence.