B-to-B Events
New England Coffee Brews up a B-to-B-to-C Sampling Tour
New England Coffee is celebrating 100 years in business with a yearlong Extraordinary People campaign that pays homage to its food service customers and consumers and raises awareness of the brand. A #YouAreExtraordinary engagement and sampling tour, which kicked off in March and serves as the cornerstone of the effort, so far has made 180...
Women in Events Talk Industry Challenges
We speak to female marketing executives at major companies throughout the year about the campaigns they create to connect with b-to-c and b-to-b audiences. In our annual Women in Events special report out in August, however, we’re focusing once again on the women themselves—those hard-working, passionate marketers who bring events to life while balancing home...
HP Hosts an ’80s-Themed Training Event in Toronto
HP armed its sales force with information about its print security offerings at an ’80s -inspired educational event in Toronto that aimed to build awareness and excitement for the brand’s new business printing and solutions portfolio. Sixty members of HP’s internal sales team, as well as external sales reps from companies like Canada Computers and...
Event Design Tour: Beauty Editors Explore Maison Lancôme
Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion in New York City, which was transformed into themed product suites for Lancôme’s newest lines of color, skincare and fragrance. The historical venue on the Upper East Side was all about hands-on “play” with the products, from fragrance ingredients to...