WestJet Turns its Runway into a Gamified Light Show

WestJet Turns its Runway into a Gamified Light Show - Event Marketer

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WestJet Turns its Runway into a Gamified Light Show

Case Study Details

Brand: WESTJET

Agency: STUDIO M RETHINK R&R

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2018

Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight…

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