Pepsi's Summer of '92 Event Stirs up 90s Nostalgia

Pepsi's Summer of '92 Event Stirs up 90s Nostalgia - Event Marketer

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Pepsi’s Summer of ’92 Event Stirs up 90s Nostalgia

Case Study Details

Brand: PEPSICO

Agency: MOTIVE

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2017

Crystal Pepsi Summer of ’92 took over New York City’s Terminal 5 with a ‘90s-themed trip through time that raised awareness for the iconic, clear-colored cola among young millennials too young to…

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