Mtn Dew's On-Site Broadcast Studio Wows Hoops Fans

Mtn Dew's On-Site Broadcast Studio Wows Hoops Fans - Event Marketer

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Mtn Dew’s On-Site Broadcast Studio Wows Hoops Fans

Case Study Details

Brand: PEPSICO

Agency: MOTIVE

Awards: EX AWARDS — BEST USE OF EVENTS FOR CONTENT

Year: 2018

NBA All-Star Weekend tends to be a slam-dunk for endemic sponsors like sports drink and athletic apparel brands, but for Mtn Dew Kickstart, finding a way to authentically insert itself into the conversation…

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