HP's 'Nominations' Lead to Conference Attendance Lift

HP's 'Nominations' Lead to Conference Attendance Lift - Event Marketer

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HP’s ‘Nominations’ Lead to Conference Attendance Lift

Case Study Details

Brand: HP

Agency: JACK MORTON WORLDWIDE

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (B-TO-B)

Year: 2007

The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25…

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