Ford Puts Fiestas in the Hands of Tweeting Trendsetters

Ford Puts Fiestas in the Hands of Tweeting Trendsetters - Event Marketer

Ford Puts Fiestas in the Hands of Tweeting Trendsetters

Case Study Details

Brand: FORD

Agency: JWT ACTION MARKETING GROUP TEAM DETROIT UNDERCURRENT

Year: 2010

Ford’s Fiesta Movement put 100 young trendsetters behind the wheels of 100 Fiestas for six months. As part of a social media initiative, they received gas and insurance, test drove and “lived” with…

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