Coke, Kellogg's and Masterfoods Form NASCAR Alliance

Coke, Kellogg's and Masterfoods Form NASCAR Alliance - Event Marketer

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Coke, Kellogg’s and Masterfoods Form NASCAR Alliance

Case Study Details

Brand: KELLOGG'S MASTERFOODS COCA-COLA

Agency: PIERCE PROMOTIONS & ENTERTAINMENT

Awards: EX AWARDS — BEST RETAIL/IN-STORE EVENT PROGRAM

Year: 2005

For Coca-Cola, Kellogg’s and Masterfoods USA, those NASCAR sponsorships are all about moving product off of retailers’ shelves. The trio of megabrands joined forces to engineer a seven-month program…

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