Animal Planet's Expo Brings a Theme Park to the People

Animal Planet's Expo Brings a Theme Park to the People - Event Marketer

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Animal Planet’s Expo Brings a Theme Park to the People

Case Study Details

Brand: DISCOVERY COMMUNICATIONS ANIMAL PLANET

Agency: JAVELIN

Awards: EX AWARDS — BEST PROPRIETARY PROPERTY (CONSUMER)

Year: 2008

To promote Animal Planet and Discovery Communications brands, the Animal Planet Expo hit the road taking its very own mobile theme park to the people. Stretching for 100,000 square feet, the mobile park…

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