Alpine Expert Helps Target Stage a Vertical Catwalk Stunt

Alpine Expert Helps Target Stage a Vertical Catwalk Stunt - Event Marketer

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Alpine Expert Helps Target Stage a Vertical Catwalk Stunt

Case Study Details

Brand: TARGET MARSHALL FIELD'S

Agency: GMR MARKETING

Awards: EX AWARDS — BEST P.R. STUNT

Year: 2004

Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story…

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