Activision's Call of Duty Reveal Goes on 10-City Tour

Activision's Call of Duty Reveal Goes on 10-City Tour - Event Marketer

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Activision’s Call of Duty Reveal Goes on 10-City Tour

Case Study Details

Brand: ACTIVISION

Agency: NCOMPASS INTERNATIONAL

Awards: EX AWARDS — BEST PRESS/MEDIA EVENT

Year: 2014

Usually launches are reserved for leaders in media, but for Call of Duty’s Ghosts Global Multiplayer Reveal, the brand opened up to the world a 10-city tour that gave consumer influencers the ability…

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