Experience Design & Technology Awards Archives - Page 30 of 48 - Event Marketer
EpicGames really was epic with their Fortnite event
THE SETUP: Fortnite’s first foray into experiential at E3 was an immersive celebration of all things Fortnite, from a 38-foot Battle Bus to a green-screen experience with game characters to a Boogie-Down Dance Challenge at the top of each hour. (For the uninitiated, a flying Battle Bus is where Fornite battles begin.) Design elements like...
Visa’s RFID tech event scores with the audience
WHY THE JUDGES LOVE IT: Visa’s Shooting for the Stars activation in Moscow during the 2018 FIFA World Cup began with a RFID-imbedded credential, followed by a 30-second scan to create a personalized 3D avatar. Once the avatar was constructed, attendees played an augmented reality game (with their avatars, of course) using HoloLens headsets to...
Land O’Lakes educates the younger, forward-thinking audience at SXSW
THE SETUP: To engage and educate a younger, forward-thinking audience about innovative farming technologies, Land O’Lakes created a four-part tech experience at SXSW. The first portion was designed as a virtual reality experience without the headset. In its place was a giant head of lettuce that, once lowered onto the attendee, played a video—through a...
Dell’s hybrid chatbot brings the answers to all at their world conference
WHY THE JUDGES LOVE IT: Using an AtlasRTX platform and technology, Dell created a hybrid chatbot that married AI with human support for its annual Dell Technologies World conference. For an event with attendees from 122 countries, the solution allowed the brand to significantly scale customer service requests in multiple languages. The chatbot answered more...