Experience Design & Technology Awards Archives - Page 25 of 48 - Event Marketer
Nike Revives ‘Ghostbusters’ to Boost the New Air Max
If you’ve ever dreamt of having Nike’s latest shoes delivered to you by a Ghostbuster, the Department of Unimaginable Mobile Unit was built for you. The project, intended to get the new Air Max 720 athletic shoes into the hands of L.A.-area influencers, used a white utility van designed to look like a rag-tag team...
High West Hits the Road with a Whiskey Sampling Tour
The High West Whiskey Run gave visitors in eight key markets across the nation the feeling that they had been transported to one of the brand’s flagship locations in its Utah home base. (One of those spots, located in Old Town Park City, is the world’s only ski-in gastro distillery, so… not a bad place...
Microsofts app leads to color in NFL helmets and the life of many
WHY THE JUDGES LOVE IT: Microsoft’s Surface technology is often seen on the NFL’s sidelines, but its impact stretched beyond football thanks to Create Change, an integrated campaign designed to foster social change with the help of five NFL stars who run charities. Its retail component featured a custom illustration app that let customers design...
Cisco Live app helps make things more personal
WHY THE JUDGES LOVE IT: Cisco’s premier customer event, Cisco Live, features everything from product announcements to 1,500-plus technical training sessions. What the conference doesn’t offer, however, is printed signage, making the Cisco Live app the only way to navigate the event. In 2018, Cisco leveraged a new app design to deliver more personalized experiences....