Ex Awards Archives - Page 87 of 198 - Event Marketer
WaMu Sends 14,000 Teachers to a Broadway Show
Washington Mutual was two-for-two this year, with another program from last fall’s New York City introduction. WaMu was communicating a free checking product through advertising to win the battle for share of wallet. But the company knew that to gain and sustain market share it would need to win the hearts and minds of New...
AT&T Makes Emotional Connections Via Charity Event
Started by a group of Ma Bell employees to cook up some cash for fellow AT&T staffer (and cancer patient) Steven Cox, the employee-run Cox Charity Classic has evolved over the last few years into one of the nation’s largest one-day amateur charity golf events. The number of AT&T business partners who have joined the...
WaMu Photo Contest Fosters Community Engagement
If the community considers you an outsider, they won’t acknowledge the brand—let alone hand over their financial nest eggs. Washington Mutual didn’t want to look like a stranger when it invaded the New York City metro (as a result of its acquisition of Dime Savings Bank). So the company tapped Sausalito, CA-based OPTS to help weave...
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...