Ex Awards Archives - Page 85 of 198 - Event Marketer
Cisco Forum Offers Multi-Level Technical Training
The tech company’s in-house-produced Networkers customer conferences, now in their 14th year, provide annual forums where Cisco’s customers gather to receive comprehensive technical training on products, technologies, services and end-to-end business solutions. The 2002 attendees were offered an array of activities developed as a collaborative effort between the company’s consulting, engineering, technology marketing, customer segment...
IBM Drives B-to-B Strategy with Global Event Council
The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...
Nintendo Turns Gaming Fans into Brand Ambassadors
When it comes to the world of gaming, you can’t just tell the target, you gotta show them. And who better to promote to the target than the target itself? Consumers were invited to apply for a few select spots on Nintendo’s summer field crews in six markets last spring. Applicants filled out forms (at...
Syfy Experience Takes Consumers out of This World
To bump awareness for the Syfy channel and drive tune-in for Steven Spielberg Presents Taken, the network and p.r. shop LIME tapped New York City-based CMI for an eight-market program last fall. A mobile exhibit hit tourist traps and high-traffic locations with four elements: At the entrance tunnel, cast members in sleek black uniforms handed...