Ex Awards Archives - Page 79 of 198 - Event Marketer
HP Leverages Acrobatic Troupe to Promote New Laptop
In March 2009, HP unveiled its first TouchSmart multi-touch laptop in New York City with a high-energy dance troupe performance designed to encourage consumer interaction with the product while associating touch technology with the HP brand. HP targeted the New York market for the activation in order to tap into the city’s built-in national stage....
DeKuyper Targets Influencers with MixMaster Challenge
To generate a pool of innovative cocktail recipes that are original and easy to make at any account where the product is served, and to enhance relationships with nightlife influencers, bartenders and media, DeKuyper launched the MixMaster Challenge, a program that incorporated 12 qualifying competitions in key U.S. markets to identify candidates for a national...
Red Bull Gives an Action Sports Star Wings
Was that a bird, a plane or Superman flying through the air last New Year’s Eve in Santa Monica, CA? Not quite. It was action sports star Travis Pastrana at the wheel of a rally car trying for the world record for the longest distance jump, the latest installment in Red Bull’s New Year, No...
Skoda Impresses Auto Dealers with a Vanishing Act
For the Skoda Yeti product launch at the World Dealer Conference 2009, the auto brand introduced the new model to 4,500 dealers via an Alpine event centered on the car’s friendly nature and everyday usability, and its ties to the abominable snowman, which was the inspiration for the car’s name. The Yeti Expedition 2009 business...