Ex Awards Archives - Page 78 of 198 - Event Marketer
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...
CareFusion Sponsorship Gets Healthcare Pros Jazzed Up
Medical technology company CareFusion and jazz are making beautiful music together. As sponsor of the CareFusion Jazz Festival Series, the company last summer struck a chord with the health care executives it needed to reach to publicize its new brand name as it spun off from parent company Cardinal Health. Research has shown their interest...
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
Nespresso Creates an Art-Inspired 3D Cityscape
Inspired by British Turner Prize winner Rachel Whiteread’s “Embankment” installation of white cubed casts, Nespresso created a cityscape modeled after that same work to celebrate the launch of its modern Nespresso Citiz machine. Playing on the campaign’s central urban lifestyle theme, Citiz Sky Lounge on the 28th floor of the Westhafentower in Frankfurt’s financial district...