Ex Awards Archives - Page 69 of 198 - Event Marketer
NASCAR Aims to Attract New York City Natives
To turn New York City natives into NASCAR fans and showcase the brand’s partners, NASCAR took over Times Square and the New York City Hard Rock Café to execute a series of events from Dec. 1 to 6, reaching over 480,000 consumers. Fans interacted with NASCAR partner Aflac at the Pit Stop Tour’s five locations...
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...
Sony Strikes a Chord with its ‘Sound Snacking’ Tour
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...
Lamborghini Takes the Press on a Vegas Voyage
For the May 2008 launch of the Gallardo LP560-4, Lamborghini invited the press to Las Vegas to experience the “Always different. Always Lamborghini.” brand message first hand. The company invited five groups of 40 to 60 reporters for two-day events that included dinner, brand-themed entertainment and a driving experience on a speedway and a public...