Ex Awards Archives - Page 67 of 198 - Event Marketer
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
Hill’s Goes Guerrilla to Engage Health-Conscious Pet Owners
To generate trial for its newly re-branded Nature’s Best dog food among health-conscious pet owners, Hill’s Pet Nutrition went guerrilla in eight markets from June to November, distributing more than 1.2 million samples. Two days prior to each event, the brand put up lost pet posters in coffee shop windows and on bulletin boards with...
Coke Boosts Beverage Portfolio With Sensorial Sampling
To create brand awareness for its Still Beverage Portfolio, the Coca-Cola Company kicked off a multiple beverage sampling campaign throughout the country. The products: Full Throttle Energy Drink, Nestea, Caribou Coffee, Dasani Plus Water, Simply Juice, Minute Maid Juices, Odwalla Juices and Gold Peak Tea. To make it happen, Coca-Cola created the Still Beverage Field...
Ford Drives Employee Engagement With Education
To recognize its top performing Ford, Lincoln and Mercury dealership personnel, Ford created meaningful experiences at the 2008 Employee Excellence Leadership Summit. The OneFord Experience in Dearborn, MI, was made up of nine events, starting with a Welcome Reception at the Henry Ford Museum, followed by drives on the Ford Test Track, a history lesson...