Ex Awards Archives - Page 66 of 198 - Event Marketer
Pepsi Introduces New Logo at Larger-Than-Life Events
Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...
Dos Equis Builds Buzz with Quirky Circus Show
Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...
T-Mobile Reaches Families via Basketball Tournament
In 2006, T-Mobile teamed up with the National Federation of State High School Associations, a non-profit leadership organization for high school sports and fine arts activities. Through the T-Mobile Invitational, a high school basketball tournament, the non-profit generated awareness and provided a platform where T-Mobile could start a conversation with hundreds of families. The basketball...
Virgin Mobile Music Festival Features Activity Domes
Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...