Ex Awards Archives - Page 64 of 198 - Event Marketer
GM Stages Viral Video Interviews to Draw Younger Demo
To build brand awareness among younger audiences, GM staged a series of viral video interviews and skits called Plug In at festival venues around the world. The short skits were conducted by Tenacious D star Kyle Gass. GM created a branded microsite and employed Gass to populate it with backstage interviews at rock festivals including...
Hershey’s House Parties Generate Sweet Content
For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate and helped them throw more than 10,000 in-home consumer house parties over one weekend. The Hershey Bliss...
Cisco Virtual Event Offers Access to Industry Experts
Many marketers lure attendees to their events by offering exclusive access to new product releases or in-demand subject matter experts. Virtual events are no different. To connect with IT decision makers, last year Cisco traded in a traditional trade show for a virtual event and drove registration by giving virtual attendees private access to top...
Boehringer Engages Employees with a Virtual Game
Boehringer Ingelheim wanted to give its annual employee event some kick to make it more substantial and memorable. Its solution: go 100 percent virtual. The theme for the online event tapped into the political zeitgeist of 2008; the employee’s goal was to build a party platform for the company. Employee teams competed against one another...