Ex Awards Archives - Page 62 of 198 - Event Marketer
JVC Reaches Millions Throught a Hi-Def Mobile Tour
To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...
Wachovia Boosts Awareness with Money Machine Game
To boost product awareness for the new Way2Save savings account product and to drive traffic to Wachovia Way2Save Challenge Tour events, Wachovia sent its Wachovia on Wheels (WOW) vehicle on the road from February to June. The bank hoped to build buzz among current and potential customers while also fostering new connections with African-American and...
Unilever Unleashes Degree Urban Vehicle of the Future
To reinforce the message that Degree Absolute Protection products are like nothing else out there, Unilever traveled to 17 cities in a vehicle designed to look futuristic. Targeting teenage to middle-aged males, the tour, dubbed the Degree Urban Vehicle of the Future Tour, made stops at Major League Baseball stadiums, entertainment districts and community events....
Miller’s Mobile Lounge Draws Young Beer Drinkers
Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...