Ex Awards Archives - Page 55 of 198 - Event Marketer
BASF Tour Brings Global Topics to the Local Level
The Creator Space Tour traveled to six cities on four continents, bringing to life chemical company BASF’s “co-creation” campaign, a corporate innovation and sustainability program launched to celebrate the company’s 150th anniversary and raise awareness of BASF around the world. Multi-sensory, hands-on “co-creation” engagements at each stop addressed city-specific challenges around the themes of food,...
Employees Celebrate PayPal’s Independence in Style
PayPal, the mobile payment platform, celebrated its launch as an independent company listed on NASDAQ with events at its offices across the globe and in New York City’s Times Square. Speeches, champagne toasts, music and GIF photo activations marked the events, which employees posted to Facebook, Twitter and Instagram using the hashtag #PYPL. Tagboard, the...
AT&T’s Live Proud Campaign Engages LGBTQ Community
Today’s consumers, millennials especially, don’t buy into brands; they get behind them. They take notice of causes brands are associated with, one of the factors that goes into judging whether they will be an advocate or a one-time shopper. It was important for AT&T, then, a longtime LGBTQ supporter, to connect with consumers over this...
Reese’s Engages Hispanics on the Spin Your Beat Tour
The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor combination of chocolate and peanut butter in its Reese’s cups was “uncharted territory.” So Hershey’s combined sampling the candy with a known...