Ex Awards Archives - Page 49 of 198 - Event Marketer
Under Armour Activates a Digital Obstacle Course
In celebration of the launch of its 30,000-square-foot Brand House in Chicago, Under Armour immersed consumers in the active lifestyle it endorses. Aiming to interact with the local community, boost brand awareness and drive in-store traffic, the brand engaged consumers through its “Earn Your Armour” challenge. The digital obstacle course had participants of all ages...
Absolut Uses Biometric Data to Unlock Engagements
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...
FX Promotes New Show with Clown Impersonators
If you don’t find clowns funny, a street team of 30 shaggy-haired clown impersonators running around Greater Los Angeles might change your mind. That’s what FX was betting on when it activated a quirky street stunt to promote the premiere of its show “Baskets,” about Chip Baskets, an aspiring clown who’s down on his luck....
Marriott Trades Amenities for Tweets
We’ve all dreamed of having a personal servant cater to our every need, but for a few lucky New Yorkers, Marriott turned fantasy into reality. To boost awareness of the Mobile Request feature on its newly launched mobile app, the brand activated a one-day stunt in Manhattan in which consumers could request a personal service...